Writing AI prompts in Clay

Create high-quality AI prompts in Clay so you can easily accomplish your goals.

Overview

For more information on how to use the Use AI feature, please visit this doc.

Writing effective AI prompts in Clay requires understanding and practice. Clay's AI capabilities allow you to extract, analyze, and enrich data by crafting clear, specific instructions.

Whether you're using natural language prompts or the AI help tool, the key is to be precise about your desired outcome, data sources, and format requirements.

Using the AI help tool

While configuring the "Use AI" enrichment, click Generate with prompt.
Enter your desired outcome in the Task description field, and the tool will generate a tailored prompt to help you achieve it.
Verify that the dynamic prompt inputs are correctly linked to the appropriate columns.
- This step is crucial when you have multiple columns connected to the same endpoint (e.g., company domain).
Preview your results by clicking on any enriched cell to view the generated details.

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Getting started with Sequencer

Sequencer runs cold email campaigns at scale from your Audiences data, handling sending infrastructure, copy, and deliverability in one place.

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Connect your own email accounts

Connect email accounts you already own — Google Workspace, Microsoft 365, or any mailbox that supports SMTP — and use them as sending accounts for your campaigns.

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Email warmup

What email warmup does, how it differs on purchased and self-connected accounts, and why you'll see unfamiliar emails while it runs.

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Get leads ready to sequence

Everything a lead needs before a campaign can enroll it — a People segment in Audiences, an email address, and the enrichment your sequence draws on.

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Build your sequence

Write, personalize, and pressure-test the emails your campaign sends — before a single one goes out.

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A/B test your sequence copy

Run two versions of your campaign copy against each other, then send the rest of your leads to whichever one performs better.

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Launch and manage a campaign

Set a campaign's schedule and credit budget, launch it, and manage sending as leads move through the sequence.

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