Webhooks in Clay - Clay Docs

Webhooks in Clay

Real-time data updates enabling application integrations and automated workflows.

Overview

Webhooks enable Clay to automatically receive data from other applications through HTTP POST requests in JSON format whenever specific events occur.

Your table updates instantly with new data, eliminating manual entry. This feature is particularly valuable for real-time updates, such as when adding new leads or modifying records based on external triggers.

Creating a table with webhook

In a workbook, click + Add at the bottom.
Search for Webhooks and click Monitor webhook.
Copy the URL/cURL.
- URL: Paste this URL into the application sending data to Clay. This URL is where your data will be sent.
- cURL: Paste the cURL command into your command line to send data directly to Clay.
Optionally, add authentication token. To secure your webhook, you can include an authentication token in the header of your request.
- Make sure to copy the token immediately, as you can only access authentication tokens once.

Note: Webhook sources are limited to 50,000 submissions, and this limit persists even after deleting rows. On Enterprise plans, you can enable Auto-delete (also called passthrough tables) so Clay processes and deletes rows automatically, letting one webhook receive unlimited submissions. On all other plans, you’ll need to create a new webhook once you hit 50,000 submissions to keep receiving data.

Explore other docs

Gen AI

Guide: Using Clay plugin

Go-to-market plays you can run from a coding agent with the Clay plugin — source your market, score it for fit, and prioritize who gets worked first.

Gen AI

Audiences for agents and the CLI

Read, segment, and manage your workspace's people, companies, and deals from the Clay CLI — and from the Clay agents that run it for you.

Getting started

Clay MCP for Reps vs. Agent Plugin

Choose between MCP for Reps and the Clay Agent Plugin based on who will be using it and how much your ops team needs to approve in advance.

Enrich

Enrichment in Workflows

Enrich an Audiences segment through a guided workflow that opens with its trigger and write-back step already configured.

Export

Getting started with Sequencer

Sequencer runs cold email campaigns at scale from your Audiences data, handling sending infrastructure, copy, and deliverability in one place.

Export

Connect your own email accounts

Connect email accounts you already own — Google Workspace, Microsoft 365, or any mailbox that supports SMTP — and use them as sending accounts for your campaigns.

Export

Email warmup

What email warmup does, how it differs on purchased and self-connected accounts, and why you'll see unfamiliar emails while it runs.

Other popular resources

Experts

Find a Clay Expert

Explore our network of Clay experts and agencies.

Community

Join our slack community

Find help in our slack community, and support channels.

Cohorts

Join a cohort, learn Clay fast!

The faster way to master Clay. Sign in if you're enrolled in a cohort (current or past) or apply!

Talents

Hire GTME Talent

Find and connect with GTM talent who've demonstrated expertise in building advanced workflows